We appreciate that we operate in a highly competitive and over supplied industry. We understand that as a challenger brand we must offer something that is different, but also with real credibility.
Our focus is on where we can differentiate ourselves through specialist offerings run by experts taking a different perspective, focussing on opportunities for long-term economic and market performance. Themes range from social change and demographic shifts to economic developments and novel technology adoption to name a few.
Our specialist criteria:
6 funds have met the specialist criteria: