We appreciate that we operate in a highly competitive and over supplied industry. We understand that as a challenger brand we must offer something that is different, but also with real credibility. 

Our focus is on where we can differentiate ourselves through specialist offerings run by experts taking a different perspective, focussing on opportunities for long-term economic and market performance. Themes range from social change and demographic shifts to economic developments and novel technology adoption to name a few.

Only by doing things differently can one truly yield different results. It is this ethos that drives our search for truly differentiated alpha and what gives us our edge.

Chris Rodgers, Head of Investment & Risk

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