In 2021, Sanlam launched its new brand promise, to empower people to live with confidence. We believe that confidence is the game changer that can greatly increase your chance of success.


What does it mean to live with confidence?

It’s more than just our new motto. It’s Sanlam’s hope for every man, woman and child on this planet. And it’s a promise to every one of our clients—a promise that tomorrow will be okay, no matter what it may bring. Why? Because we make it our mission to empower you to look after yours and your clients’ future and safeguard their goals. 
To live with hope, with purpose. This is what is means to live with confidence.


How can Sanlam empower this kind of confidence?

Not only is Sanlam the biggest non-banking financial service provider on the African continent; but for over 100 years, we have been investing in potential. Empowering generations to be financially confident, secure and prosperous is not a new pursuit of ours, it is one we are simply giving new expression to. 

Regardless of who you are, or where you are on your financial journey, Sanlam can help make you and your clients more financially confident—and financial confidence is the catalyst for a life of security and prosperity.

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