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“If a thing is worth doing, it’s worth doing well”

On 21st April 1980 Rosie Ruiz set a new record for a female running the Boston marathon. The 26 year old New-Yorker managed to complete the 26.2 mile course in a record 2 hours 31 minutes and 56 seconds. Even more impressive was that she managed to do it without breaking a sweat and whilst keeping her hair perfectly styled.

Ruiz had made running a marathon look easy. The small problem with Ruiz’s record attempt was that she had in fact run very few of the required 26.2 miles. To be precise, she barely covered more than a single mile. After registering for the start of the race Ruiz disappeared before mysteriously reappearing by running onto the course at the 25 mile point to complete the course and be crowned winner. Thankfully due to a variety of mistakes in her story and other factors, she was caught out and disqualified.

To add to the bizarre story, in order to qualify for the Boston marathon, Ruiz ran the New York marathon. Whilst she didn’t set a record time, she did nonetheless set an impressive time, finishing 24th. Upon investigation by New York officials however, it turned out that Ruiz again hadn’t run a large section of the race, rather preferring to travel to the final section by taking the subway!

Whilst Rosie Ruiz’s story is both bizarre and fascinating, she isn’t alone when it comes to being caught out taking shorts cuts. In fact the list runs long and you could draw upon any one of many names, Lance Armstrong, Ben Johnson, Enron to name just a few.

The problem is we live in a world where so much focus is placed on the final result that we forget what we stand for and what is important. We end up taking short cuts and doing whatever is involved to win, often to our detriment.

At Sanlam we know results are important. But we also know that long term consistent results come from doing things ‘the right way’. Sanlam is an organisation built on a strong foundation of shared vision and values. We wish to achieve excellence; by instinctively knowing and doing what is right; by always putting your clients’ needs first.

We’ve even created a name to describe what we do: Wealthsmiths

It’s not a word you’ll find in any dictionary; it’s a simple description of what we do and what we believe in.

It’s an attitude.  An ethos.

An understanding that nothing worthwhile can ever be hurried.

It’s a promise that we’ll never be afraid of good old fashioned hard work; that there are no short cuts that don’t cut you short and that when there is work to be done it’s worth doing very, very well.

And whilst we want to do well we also want to do good, because how much money we make will never be the sole measure of our success.

It’s diligently focusing on our own trade, which is turning our clients’ money into meaning.

Whether it’s a lot or very little; to make it work and make it work hard so that it can be transformed into something more.

And we do it with great pride.

This is what makes us



Our work is never done.

Every relationship begins with a simple conversation. If you would like to learn more about Sanlam, the services we offer or to speak to one of our representatives, irrespective of whether it’s a detailed enquiry or you’d just like to chat, please do get in touch.

We’d love to talk.

Date Issued: April 2016

This note is to be used by Financial Advisers only. It is not intended for onward transmission to a private customer and should not be relied upon by any other person. Sanlam accepts no liability for any action taken or not taken by an individual or firm as a result of the contents of this material. The tax treatments and information contained in this document is based on current tax law and HMRC practice as at April 2016 and may be subject to change in the future. Whilst we have made every effort to ensure the accuracy of this material, we cannot accept responsibility for any consequence (financial or otherwise) arising from relying on it. This document is for information purposes only and should not be treated as advice and independent taxation advice should be always sought.

Past performance is no guarantee to future performance. The value of investments can fall as well as rise so investors could get back less than they invest.

Sanlam & Sanlam Investments and Pensions are trading names of Sanlam Life & Pensions UK Limited (SLP (Reg.in England 980142)) and Sanlam Financial Services UK Limited (SFS (Reg. in England 2354894)). SLP is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority. SFS is authorised and regulated by the Financial Conduct Authority. Registered Office: St. Bartholomew’s House, Lewins Mead, Bristol BS1 2NH. 

Investing involves risk and the value of investments and the income from them may fall as well as rise and are not guaranteed. Investors may not get back the original amount invested.