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Sanlam Simplifies Branding

In recent years, the Sanlam Group has developed into a fully diversified financial services group with a global footprint. As a result of this, Sanlam is undertaking a global brand “refresh” exercise, with the intention being to more accurately reflect the Sanlam of today.

As part of this exercise, Sanlam UK announces that, from the 14th July 2014:

  • Sanlam Private Wealth UK Ltd will change its registered company name to Sanlam Wealth Planning UK Ltd to facilitate global changes within the Group
  • The following Sanlam UK entities (Sanlam Distribution, Sanlam Life & Pensions Ltd, Sanlam Wealth Planning UK Ltd, and English Mutual Ltd) will trade simply as Sanlam
  • English Mutual Ltd purchased by Sanlam in 2012, will trade as Sanlam. This will immediately increase the number of Wealth Planners operating under the Sanlam banner to approximately 100 and widens the brand’s geographical footprint with offices in Bristol, London, Worcester, the West Midlands, Cheltenham and NorthWales
  • A new logo and brand style will be used

Lukas van der Walt, CEO of Sanlam UK:

“Whilst there will be some differences in the way Sanlam “looks and feels” under our refreshed brand, we remain committed to building a market leading wealth management business in the UK. The creation of a unified brand culture will greatly facilitate our growth plans and give financial professionals and consumers alike a clear understanding of our offering and our intentions. Sanlam has an active recruitment programme in place and alongside the global changes to our brand we look forward with confidence to the year ahead.”


Further announcements relating to the restructuring of Sanlam businesses, sponsorships, programmes and the evolution of the Sanlam brand in the UK will follow shortly.

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