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Sanlam UK Leadership Team

Graham Hooper

Distribution Director



My role sits across many of our product sets and distribution channels - In my mind, I think of it as what, how and why are we communicating to our clients. It covers areas such as propositions, communications, new product development, PR, how we engage digitally with our customers and, although this may sound a little jingoistic, how we make our company better than the competition in our clients' eyes.

In previous lives, I have worked as, for and with IFAs, wealth managers, asset managers, platforms and leading digital financial services organisations. I have also worked for both Labour and Conservative governments on charitable giving and financial policy and as a journalist for the BBC. Outside work, I try to stay fit, surf and row near my home in Cornwall. I don't tell many people this, but I also sing in a shanty group, Fiddle Me Timbers.




Graham Hooper

Investing involves risk and the value of investments and the income from them may fall as well as rise and are not guaranteed. Investors may not get back the original amount invested.